Here’s why this type of post could be effective in generating leads for your real estate business:

1. It’s customer centered and focused. It’s obvious he’s thought about and knows his target market for the post.
2. It’s practical and useful. He gives 10 ways people can sell their house faster.
3. It’s educational too. He explains what “staging” is.
4. It’s a fast read. The best posts are easy to scan and read.
5. It showcases his expertise. Posts like this tell the reader that you know what you’re talking about.
   

So how about it? Are you blogging? Are you putting your expertise and experience out there with a blog?

You’ve seen those business websites that are nothing more than a copy and paste job from their brochure. They sit and collect dust on a server. And they don’t do anything for the business, other than become a source of irritation and frustration to the owner.

But with a blog, you can breathe new life into those sites.

An updated blog filled with quality, practical content will reap dividends for almost any business.

The three main benefits are:

1. Return site visits.

I’m sure many business website take up space on some server and rarely get any kind of return readership. With a regularly updated blog with fresh, timely and practical content, people will come back more often.

More people coming back more often means the next time they are in need of your product and service increases the likelihood they give you a call.

2. Search engine visibility.

Google likes to see regularly updated content. Blogs do that. And with enough time and quality content, you can boost your visibility — i.e. PageRank — in Google.

The greatest value for typical small businesses with this is for local searches.

This means someone goes to Google and types in “Dallas plumbers” or “Phoenix real estate agents.”

Blogs are especially good at helping you target these smaller niche keywords in your city and state.

3. Customer-centered value.

Done right, blogs can provide substantial value to your customers and clients. If you have a product, you can teach your customers how to use it … in basic and creative ways. If you have a service, you can give tips on how they can save money, or prevent a big problem, or simply realize they need an expert — you — to help them.